Loyal regulars, strong word of mouth, but a sparse Google profile with old hours, few photos and no replies to reviews. New customers found the competition first.
Rebuilt the profile (services, hours, attributes), posted every week, tagged and uploaded photos, answered every review in the owner's voice, and ran short videos to YouTube, Facebook and Instagram.
Calls and direction requests rose period over period, and the salon's average map position improved across every audited search.